A produce market that sells the way it always has
Wholesale produce is sold at the day's price, on a call, and written down by hand. We built the marketplace for the traditional market and the kitchens it supplies: the day's number before the order, each vendor's own way of pricing, and the paperwork read from a photograph.
The produce market prices in the small hours, and everything after it moves by phone. A kitchen orders tomorrow's vegetables on a call and learns what it paid when the invoice arrives. No two suppliers sell alike: one follows the market, one holds a fixed list, one prices by the crate for a customer of fifteen years, and each of them keeps that in their head and on paper. What they share is a month reconciled from a drawer of delivery notes, and no spare minute at five in the morning to type any of it in.
Each vendor sets the platform up the way they already sell: produce that follows the market and produce at a set price on one list, their own selling units, volume tiers, and the prices particular customers have earned. Prices are published before the cut-off. A kitchen sees the day's number before it orders. The paper stays. A delivery note is photographed, and the app reads it, learns the shape each supplier writes in, and matches the lines to the order. Nothing has to be entered while the market is busy. The record catches up after service.
The price is on the screen before the order, and the month adds itself up from what was delivered. One wholesaler can run their own list, a market can put its whole floor on the same platform, and a kitchen can order across several suppliers in one place. None of them had to change how they sell to get there.
Changed for demonstration. The engagement is under NDA.
